PRESS OFFICE IN SPAIN FOR STARS FOR EUROPE, EUROPEAN INITIATIVE TO PROMOTE THE CONSUMPTION OF POINSETTIAS
Presentation event and influencers, PR
Every year the Poinsettia, also known as the Poinsettia, which is the typical Christmas plant, arrives in people’s homes. We supported the European initiative to make all the secrets of this plant known, with special repercussions in December, when it was featured on the main prime time programmes in Spain. Among others, we also organised a seminar for decoration experts and influencers, as well as a public event in the Mercado de Colón in Valencia to raise public awareness of this beautiful flower and its care.
CLÚSTER DE ENVASE Y EMBALAJE (‘PACKAGING CLUSTER’)
Communication and event management support for the national packaging awards event
Every year we support the Packaging Innovation Cluster in one of its longest-running projects: the National Packaging Design and Sustainability Awards. More than 250 guests at a gala attended by students from more than 30 centres and from the sector’s industry. We supported the organisation of the event and throughout the year we carried out different actions in national, general and specialised media, with more than 100 impacts each edition.
MEDIA AND COVID CONFERENCE
Organisation, presentation, and communication of the first media conference in the Valencian Community, bringing together directors and managers of more than 35 Valencian media to discuss their role during the 2020 pandemic.
Broadcasting of the event via streaming with more than 500 registered participants, wide repercussion in the media and the first meeting where media, universities and professionals discuss their role in society in extreme situations.
Event with influencers and media communication of the first clinic specialised in STD in the Valencian Community.
More than 40 influencers and wide media coverage, talking about a taboo subject: sexually transmitted diseases and the precautions and care we should take with them. Undoubtedly, a challenge in communication and brand positioning.
VALENCIA CITY HALL
Organisation and execution of the first València Urban Forum
Organisation of more than 20 participatory events in one month on topics related to the València 2030 Urban Strategy. In total, more than 1500 people participated in 75 hours of citizen reflection, 55 speakers, 17 journalists, moderators…
Media presentation 15th Anniversary of the leading Fairtrade seal of approval for Fairtrade products
21 journalists attended the press conference and more than 60 impacts in national and specialised media. The leading Fairtrade seal has become a well-known and recognised brand by manufacturers, distributors and final customers.
Organisation of the presentation of the Industrias Saludes donation to the Collegiate Medical Organisation for its work during the pandemic.
Event attended by the authorities and the media to vindicate the role of the health sector during the pandemic. The result is the delivery of 60,000 euros to this group to help them meet some of the expenses arising from their overexertion during the pandemic.
Organisation, coverage and rebranding of the logo for the 20th Anniversary of the consultancy firm.
Attendance of more than 300 clients and more than 50 impacts in the media. In addition to continuous monitoring on social networks, different email marketing actions, impact on KPIs, qualified leads derived from attendance, recording of interviews to generate content afterwards, etc.
XIV TELECOMMUNICATIONS NIGHT (Official Association of Telecommunications Engineers of the Valencian Community)
Support in the dissemination, coverage and post-event of the 24th Edition of the Valencian Telecommunications Night 2022, through different actions in social networks (organic and paid) and in the media.
More than 40 impacts in the media, increase of more than 300 people in the LinkedIn community, more than 800 clicks through ADS campaigns, increase in interaction with publications, achieving the highest number of sponsors for the year, derived in part from the actions carried out in social media, starting up an Instagram account with innovative content, etc.
Strategy and organisation of their communication
Increased presence of the foundation in social networks and regional media by managing and advising on its communication, as well as holding events to help boost its visibility to new companies interested in implementing CSR actions. This work translates into a rise in its visibility and an increase in donations, volunteers and actions.